Yasemin Öğün has been in the fashion industry for 13 years. After graduating from Istanbul Fashion Academy, fashion design department, she has started to her blog called "modatutkusu". The blog has evolved into a brand with the help of Instagram’s digital power. At the same time she was working with her partner for her previous brand, which was established in 2011. Yasemin has continued to her fashion journey with global successes. Her Instagram account, @modatutkusu, was chosen for Karl’s Kids in 2012. She has been collaborating with ADL Group under the name of Modatutkusu by Lovemybody since 2015. In addition to these, she has been working with Tiffany&Co and Christian Dior. She ended the partnership for her previous brand and started to a new journey with her new brand MUSE FOR ALL with great passion in 2019. Yasemin continues to pursue new dreams for both Muse For All and modatutukusu brands, growing with more global works.